Management Student Society Faculty of Economics and Business Universitas Indonesia is back with their prestigious annual agenda targeting marketing-enthusiastic students all across Indonesia. Agenda entitled The 13th Marketing Insight Seminar and Training (MIST) is held on 26 February – 3 March 2017 at Universitas Indonesia. This year’s grand theme is Customer Shifting Power: The Invitable Era of Producers and Customers Collaboration. Undergraduate students from various universities compete to propose the most brilliant idea about collaboration between producers and consumers within context of value creation upon products. Faculty of Economics and Business Universitas Brawijaya involve their delegation in the competition. A team that consists of Meirna Puspita Permatasari (accounting 2013), Anggita Prameswari Pambayun (accounting 2013), and Dwi Gusti Andrianto (management 2013) successfully pass the selection of Call for Paper competition and is invited to present the idea as the Top 15 finalist.
The assessment process of delegations takes place as a series of events proceed. After attending technical meeting, the delegations are given a chance to present their paper in front of judges. The next day, all delegates attend a seminar discussing about collaboration of producers and consumers and the role of marketer to take action toward this trend. In the next agenda, committees allocate delegates into a newly-formed group. Delegates are expected to solve a case in regards to producers-consumers collaboration by using research-based data. Solutions obtained are presented before the judges as assessment point to choose the best conference team. At last, delegations proceed to final assessment process held in form of conference.
Announcement of the winners takes place in awarding night right after the end of conference session. Delegation of FEB UB has successfully marked their journey along the competition as the runner up and best conference team (for the team of Meirna Puspita Permatasari).