Digital development now provides excellent opportunities for everyday life, especially for sales and promotion. Digital provides convenience in developing a business.
In the world of business, marketing is one of the important things that must be done. In line with the development of existing technology, the strategy in doing marketing also began to change in a more modern direction.
Being an entrepreneur in the modern or digital era like this is very promising especially for those who can master the market, especially online markets. But many of the entrepreneurs who still find it difficult to sell on the online market due to content, ideas, village issues and so on
Therefore the Student Association of Management Department of the Faculty of Economics and Business Universitas Brawijaya held a Marketing Communication 2018 with the theme “Digital Marketing Communication” in the hope that business people can enter the online market appropriately. And also can target the market more easily with the present style.
This activity will present speakers who are experts in their field and raise a theme that is very suitable for business people who want to jump into the online market or who want to update the online market to make it more attractive, they are Dennis Hadi, Rizal Kurniawan, and Bena Kribo. This event held on 17th-18th November 2018. As long as the event went smoothly and the participants as many as 250 people attended this event well.