To become a pioneer and reformer institution in the field of economic and business education with an international reputation and based on Indonesian culture.
- Organizing economics and business education based on awareness of divinity, humanity, environment, entrepreneurship, and Indonesian culture;
- Developing economics and business knowledge through innovative research based on local and universal values;
- Organizing community service that inspires and enlightens local and global communities.
- Generate graduates in economics and business who possess outstanding academic capability, good character, entrepreneurial spirit, and are versatile enough to compete at the national and international levels;
- Produce scientific works in economics and business that are beneficial and exceptional at the national and international levels based on cultural values;
- Produce community service projects in the economic and business fields that are feasible and beneficial to the community.
- Organizing accountable, effective, efficient, up-to-date, and integrated management for the faculty of economics and business so that they are able compete at the national and international levels.