S1 – Manajemen,Universitas Brawijaya

S2 – Manajemen,Universitas Brawijaya

• Ikatan Sarjana Ekonomi Indonesia (ISEI)

• Manajemen Pemasaran

• Ikatan Sarjana Ekonomi Indonesia (ISEI)

• Rosita, Nadiyah Hirfiyana. (2022). Analysis Of Behavioral Intentions Of Health Protocol Discipline During The Covid-19 Pandemic Using Theory Of Planned Behavior (Tpb) And Health Belief Model (Hbm). APMBA (Asia Pacific Management and Business Application).
• Rosita, Nadiyah Hirfiyana. (2021). The Role Of Emotional Marketing And Utaut On Donation Intention Through Social Media. International Journal of Research in Business and Social Science (2147-4478).
• Rosita, Nadiyah Hirfiyana. (2021). Metodologi Penelitian Pemasaran. Universitas Brawijaya Press.
• Rosita, Nadiyah Hirfiyana. (2020). The Role Of Entrepreneurship Learning Program For Encouraging The Students Entrepreneurial Motivation. MEC-J (Management and Economics Journal).
• Rosita, Nadiyah Hirfiyana. (2019). Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector ,International Journal of Sociotechnology and Knowledge Development (IJSKD), 11, 2019, 1, hal 17-28.
• Rosita, Nadiyah Hirfiyana. (2019). Personal Innovativeness Increases E-Loyalty Of Cashless Society. Faculty of Accountancy.
• Rosita, Nadiyah Hirfiyana. (2019). Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector. International Journal of Sociotechnology and Knowledge Development (IJSKD), 11, 2019, 1, hal 17-28.
• Rosita, Nadiyah Hirfiyana. (2019). Brand Love And Brand Jealousy Mediating Electronic Word Of Mouth On Online Hotel Reservation Intention. International Association of Organizational Innovation.
• Rosita, Nadiyah Hirfiyana. (2019). Designing Self Helps Groups’S Communication Strategy To Explore Women Expectation In Small Enterprises. MEC-J (Management and Economics Journal).
• Rosita, Nadiyah Hirfiyana. (2019). Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector. International Journal of Sociotechnology and Knowledge Development (IJSKD)
• Rosita, Nadiyah Hirfiyana. (2018). KNOWLEDGE MANAGEMENT ORIENTATION, MARKET ORIENTATION, AND SME’S PERFORMANCE: A LESSON FROM INDONESIA’S CREATIVE ECONOMY SECTOR., Interdisciplinary Journal of Information, Knowledge & Management, 13, 2018, 3, hal 233-252.
• Rosita, Nadiyah Hirfiyana. (2017). Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry (P. 63-73) ,INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES, 9, 2017, 2, hal 63-73.
• Rosita, Nadiyah Hirfiyana. (2016). The Role of Organizational Culture and Human Resource Management Practices in Strengthening the Effect of Leadership on Knowledge Sharing (A Study at Ngudi Waluyo General Hospital, Wlingi, Blitar, East Java, Indonesia), GATR Journals, –, 2016, 1, hal 72-80.
• Rosita, Nadiyah Hirfiyana. (2016). PENGARUH KOMPENSASI FINANSIAL LANGSUNG TERHADAP KINERJA KARYAWAN PADA BALAI BESAR INSEMINASI BUATAN (BBIB) SINGOSARI MALANG. Jurnal Ilmiah Mahasiswa FEB
• Rosita, Nadiyah Hirfiyana. (2016). Pengaruh Stres Kerja (Job Stress) Terhadap Kinerja Karyawan (Studi Pada Restoran Pizza Hut Cabang Semeru Malang). Jurnal Ilmiah Mahasiswa FEB
• Rosita, Nadiyah Hirfiyana. (2016). PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP INTENSI BERHENTI MEROKOK SEBAGAI DAMPAK PERATURAN GAMBAR PERINGATAN Pada Mahasiswa Strata Satu di Kota Malang
• Rosita, Nadiyah Hirfiyana. (2016). PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP INTENSI BERHENTI MEROKOK SEBAGAI DAMPAK PERATURAN GAMBAR PERINGATAN Pada Mahasiswa Strata Satu di Kota Malang. Jurnal Ilmiah Mahasiswa FEB
• Rosita, Nadiyah Hirfiyana. (2016). THE IMPACT OF KNOWLEDGE MANAGEMENT ORIENTATION, INNOVATION AND MARKET ORIENTATION ON CREATIVE INDUSTRY PERFORMANC. Jurnal Ilmiah Mahasiswa FEB.
• Rosita, Nadiyah Hirfiyana. (2016). Brand dalam Implikasi ,Universitas Brawijaya Press, hal 1-90.
• Rosita, Nadiyah Hirfiyana. (2016). Good Governance Perception: Enhancing Paternalistic Leadership Action and Employee Commitment ,Research Journal of Business Management , 10(3) , hal 44-50.
• Rosita, Nadiyah Hirfiyana.(2015). Retail Environment and Merchandising on the Evaluation of Impulse Buying. Jurnal UMP Social Sciences and Technology Management
• Rosita, Nadiyah Hirfiyana.(2015). Pengaruh Brand Personality terhadap Purchase Intention dengan Brand Trust sebagai Variabel Mediasi (Studi pada Produk Running Shoes Merek Nike). Jurnal Ilmiah Mahasiswa FEB.
• Rosita, Nadiyah Hirfiyana.(2013). Motivasi dan Kompetensi Pengaruhnya Terhadap Kesuksesan Pengusaha Wanita,Seminar Nasional dan Call for Papers SANCALL 2013
• Rosita,Nadiyah Hirfiyana. (2013). EFFECT OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY TO CONSUMER LOYALTY BLACKBERY’S SMARTPHONE IN MALANG. Jurnal Ilmiah Mahasiswa FEB
• Rosita, Nadiyah Hirfiyana. (2012). LAPORAN AKHIR HASIL PENELITIAN HIBAH BERSAING INSTITUSI BATCH I TAHUN ANGGARAN 2012
• Rosita, Nadiyah Hirfiyana.(2012). LAPORAN AKHIR HASIL PENELITIAN HIBAH BERSAING INSTITUSI BATCH I TAHUN ANGGARAN 2012
• Rosita, Nadiyah Hirfiyana.(2009).PENGARUH NILAI UTILITARIAN DAN NILAI HEDONIK TERHADAP KEPUTUSAN PEMBELIAN PONSEL 3G PADA MAHASISWA STRATA-1 UNIVERSITAS BRAWIJAYA MALANG, Universitas Brawijaya
• Lihat publikasi selengkapnya di sini.

• Nadiyah Hirfiyana Rosita.(2016).Brand Dalam Implikasi