Prof. Ananda Sabil Hussein, SE., M.Com., Ph.D.

Data Diri

NIP / NIK / NRK

198303192008011003

NIDN

0019038302

Jabatan Fungsional

Guru Besar

Homebase

S3 Jakarta

sabil@ub.ac.id

Matakuliah

Manajemen Pemasaran Stratejik
Marketing Strategy
Marketing Strategic Planning
Bisnis Internasional
Perilaku Konsumen
Flexibility Manajemen
Entrepreneurship And Business
Principles Of Marketing
Business Strategy Global Envir
Marketing Channels
Manajemen Global
Riset Pemasaran
Metode Kuantitatif Untuk Manajemen
Marketing Communication
Minor Thesis
Business Experience
Intership
Perpajakan
Service Marketing
Introduction To Management
Lab Kewirausahaan
Pengantar Bisnis Dan Kewirausahaan
Ekonomi Manajerial
Family Business
Topik Terkini Marketing Global
Social Entrepreneurship
Social And Public Entrepreneurship

Pendidikan

S1 – Manajemen Keuangan,Universitas Brawijaya
S2 – Strategic Marketing,University of Wollongong, Australia
S3 – Marketing,Lincoln University Canterbury, New Zealand

Keanggotaan Profesi

Ikatan Sarjana Ekonomi Indonesia (ISEI)

Minat Penelitian

Marketing strategy
Perilaku konsumen
Pemasaran jasa

Sertifikasi

Ikatan Sarjana Ekonomi Indonesia (ISEI)

Publikasi Jurnal

Hussein, Ananda Sabil. (2023). Pengaruh Personal Branding Arief Muhammad Terhadap Purchase Intention Melalui Viral Marketing Di Instagram (Studi Pada Baso Aci Akang). Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2023). Perumusan Strategi Pemasaran Online Menggunakan Pendekatan Swot-Ahp Untuk Memperoleh Alternatif Strategi Prioritas. Jurnal Kewirausahaan Dan Inovasi.
Hussein, Ananda Sabil. (2023). The Role Of Religiosity On Customer Engagement, Trust, And Loyalty: An Investigating On Customers Of Islamic Banks In Indonesia. resmilitaris.
Hussein, Ananda Sabil. (2023). Pengaruh Store Atmosphere, Kualitas Pelayanan Dan Promosi Terhadap Loyalitas Konsumen. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2023). Effect Of Experience Quality On Ethnic Restaurant Customer Loyalty: Mediating Role Of Restaurant Image. International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP).
Hussein, Ananda Sabil. (2022). Understanding Experiential Satisfaction Of M-Payment Apps During Covid-19 Pandemic. Frontiers in Psychology.
Hussein, Ananda Sabil. (2022). Perceived Digital Value Toward Continuous Intention To Use Among Mobile Payment Users During Pandemic Outbreak. Frontiers in Psychology.
Hussein, Ananda Sabil. (2022). Employee Retention And Change Management During Times Of Uncertainty. Frontiers in Psychology.
Hussein, Ananda Sabil. (2022). Emotional Branding, Corporate Image And Its Effect On The Loyalty Of Jkn-Kis Participants: A Mediating Role Of Satisfaction. International Journal of Research in Business and Social Science.
Hussein, Ananda Sabil. (2022). Pengaruh Internal Service Quality Dan Internal Customer Satisfation Terhadap Employee Loyalty. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2022). The Effect Of Digital Literacy And Website Quality On Purchase Intention In Internet Shopping Through Mediating Variable: The Case Of Internet Users In Palestine. Webology.
Hussein, Ananda Sabil. (2022). Build Resilience To Changes In The Business Environment To Improve Company Performance. International Journal of Finance, Insurance and Risk Management.
Hussein, Ananda Sabil. (2022). The Effect Of Brand Experience On Brand Loyalty In Indonesian Automotive Industry: The Mediating Role Of Customer Satisfaction And Brand Trust. Journal of Business and Management Review.
Hussein, Ananda Sabil. (2022). The Effect Of Thematic Store Atmosphere On Impulse Buying Behavior Mediated By Affection And Impulse Buying Tendency. European Journal of Management Issues.
Hussein, Ananda Sabil. (2022). The Implication Of Perceived Value To Continuance Intention To Use Among Mobile Payment Users In Indonesia. Atlantis Press.
Hussein, Ananda Sabil. (2022). Market Orientation And Innovation On Corporate Performance: A Study Of Food And Beverage Sector Smes In Surabaya. International Journal of Research in Business and Social Science.
Hussein, Ananda Sabil. (2022). The Effect Of Internal Meaning On Purchase Decision With Attitude Mediation: A Quantitative Explanatory Study Of Brawijaya University Students’ Internal Meaning Of Bts Meal Co-Branding Products. Advances in Social Sciences Research Journal.
Hussein, Ananda Sabil. (2022). Emotional Branding, Corporate Image And Its Effect On The Loyalty Of Jkn-Kis Participants: A Mediating Role Of Satisfaction. International Journal of Research in Business and Social Science.
Hussein, Ananda Sabil. (2022). The Effect Of Entrepreneurial Orientation On Marketing Performance Mediated By Absorptive Capability And Networking Capability. International Journal of Science and Society.
Hussein, Ananda Sabil. (2022). Bank 4.0 Experiential Quality And Customer Loyalty: A Serial Mediating Role Of Customer Trust And Engagement. The TQM Journal.
Hussein, Ananda Sabil. (2022). The Influence Of Entrepreneurial Orientation An Innovation Capability By Absorptive And Networking Capability: A Case Study Of Tempe Chips Smes In Malang. Journal of Social Science.
Hussein, Ananda Sabil. (2022). Analysis Of Factors Influencing Business Resilience: Role Of Marketing Performance As Moderating Variables. ITALIENISCH.
Hussein, Ananda Sabil. (2022). Pengaruh Hedonic Shopping Motivation, Price Discount, Dan Visual Merchandising Terhadap Impulse Buying Di Uniqlo Indonesia. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2022). Pengaruh Kredibilitas Celebrity Endorser, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2022). Pengaruh Penggunaan Artificial Intelligence Terhadap Customer Loyaty Dengan Citra Merek Sebagai Variabel Mediasi. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
Hussein, Ananda Sabil. (2022). Development Of Quality Digital Innovation By Optimally Utilizing Company Resources To Increase Competitive Advantage And Business Performance. Administrative Sciences.
Hussein, Ananda Sabil. (2022). The Effect Of Experience Quality On Customer Loyalty Mediated By Emotion: A Study On Ethnic Restaurant Consumers In Malang City. International Journal of Research in Business and Social Science.
Hussein, Ananda Sabil. (2022). Authenticity And Experience Quality Effect Customer Loyalty Of Thematic Restaurants And Demography As Moderation. Journal of Business and Management Review.
Hussein, Ananda Sabil. (2021). The Effect Of Technological Complexity (Kt) And Compatibility (Kom) On The Sustainability Of The Green And Smart Port Concept (Ctu): Tam Extended Approach Case Study At Teluk. Jurnal Manajemen Teori Dan Terapan.
Hussein, Ananda Sabil. (2021). Exploring The Relationship Between Employer Branding And Talent Management To Employee Retention: Literature Review. European Alliance for Innovation.
Hussein, Ananda Sabil. (2021). Predicting Tourist Loyalty Toward Cultural Creative Attractions The Moderating Role Of Demographic Factors. Routledge.
Hussein, Ananda Sabil. (2021). Heritage Experien. Journal of Heritage Tourism.
Hussein, Ananda Sabil. (2021). The Mediating Role Of Self-Congruity In Transnational Higher Education Choice: A Proposed Framework. Journal of Applied Research in Higher Education.
Hussein, Ananda Sabil. (2021). The Influence Of Store Image On Repurchase Intention: The Mediation Role Of Perceived Value And Customer Satisfaction. International Journal of Research in Business and Social Science.
Hussein, Ananda Sabil. (2021). Analisis Segmentasi Pasar Melalui Persepsi Pelanggan Terhadap Brand Personality (Studi Pada Umkm Fesyen Pleasant Club). Universitas Brawijaya.
Hussein, Ananda Sabil. (2021). Destination Branding: Perceived Sacredness And Spiritual Tourism In Indonesia Amid The Covid-19 Pandemic. KnE Social Sciences.
Hussein, Ananda Sabil. (2021). Peranan Modal Intelektual Dan Komitmen Organisasional Dalam Memediasi Kekuatan Lingkungan Eksternal Dan Etika Bisnis Islam Terhadap Kinerja Perusahaan (Studi Pada Baitul Maal Wat Tamwil Di Jawa). Universitas Brawijaya.
Hussein, Ananda Sabil. (2021). Efektifitas Pengambilan Keputusan Strategis Dalam Meningkatkan Kinerja Keuangan Perusahaan.(Studi Pada Perusahaan Badan Usaha Milik Negara). Universitas Brawijaya.
Hussein, Ananda Sabil. (2021). The Influence Of Digital Literacy And Demographic Characteristics On Online Shopping Intention: An Empirical Study In Palestine. 한국유통과학회.
Hussein, Ananda Sabil. (2021). Value Co Creation, Sharia Experience Quality Terhadap Loyalitas Pelanggan Dimediasi Perceived Value Dan Kepuasan Pelanggan Bank Syariah Studi Pada Nasabah Bank Syariah Jawa Timur. Universitas Brawijaya.
Hussein, Ananda Sabil. (2021). Social Capital, Business Stage, Business Type, And Indonesian Smes’ Performance: A Multi-Group Approach.. Global Business & Management Research.
Hussein, Ananda Sabil. (2021). The Formation Of Tourist Loyalty: A Lesson From Indonesian Agro Tourism Sector.. Global Business & Management Research.
Hussein, Ananda Sabil. (2021). The Effect Of Experience Quality On Customer Loyalty Mediated By Emotion And Perceived Authenticity: Study On Ethnic Restaurant Consumers In Malang City, Indonesia. The International Journal of Business & Management.
Hussein, Ananda Sabil. (2021). Determining Bank 4.0 Customer Loyalty. Atlantis Press.
Hussein, Ananda Sabil. (2021). Does Adaptive Marketing Capabilities Mediate The Association Between Market Orientation And Marketing Performance?. Contemporary Research on Business and Management.
Hussein, Ananda Sabil. (2021). The Impact Of Interactivity, Perceived Effectiveness, Trust, And Experiential Marketing On Online Transportation Customer Loyalty. Jurnal Manajemen Teori Dan Terapan.
Hussein, Ananda Sabil. (2020). City Branding And Urban Tourist Revisit Intention: The Mediation Role Of City Image And Visitor Satisfaction. International Journal of Tourism Policy.
Hussein, Ananda Sabil. (2020). The Effect Between Brand Awareness, Perceived Quality, And Brand Loyalty Through A Brand Image (Study On Pt. East West Seed Indonesia Charge Brand Cap Brick Seed Products, Banyuwangi). International Journal of Business, Economics and Law.
Hussein, Ananda Sabil. (2020). Growth Mindset Of Smes In Utilizing Digital Marketing Towards Global Markets. -.
Hussein, Ananda Sabil. (2020). Being Fair To Customers: A Strategy In Enhancin. Services Marketing Quarterly.
Hussein, Ananda Sabil. (2020). The Effect Of Digital Literacy To Behavioral Intention With Ict Self-Efficacy As Variable Moderation (Studies In Gopay Users In Malang). Atlantis Press.
Hussein, Ananda Sabil. (2020). Adaptive Marketing Capabilities On Marketing Performance (Study On Smes Creative Economy Sector). Atlantis Press.
Hussein, Ananda Sabil. (2020). Determinants Of Behavioral Intention To Use Digital Wallet (A Study In Gopay Users In Malang). Atlantis Press.
Hussein, Ananda Sabil. (2020). The Influence Of Brand Image And Brand Love On Customer Loyalty Mediated By Customer Engagement: Study On Consumers Of Wardah Cosmetics. MEC-J (Management and Economics Journal).
Hussein, Ananda Sabil. (2020). Identification Of The Dimensions Of Bank 4.0 Experiential Quality Based On Millennial Customer Perceptions. APMBA (Asia Pacific Management and Business Application).
Hussein, Ananda Sabil. (2020). Effects Of Project Foundation, Support, Personnel, And Process On Project Success With Process Flexibility As Moderating Variable. Proceedings of the 2021 International Conference on Engineering and Information Technology for Sustainable Industry.
Hussein, Ananda Sabil. (2019). What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia (International Journal of Bank Marketing, 37, 2019, 2, hal 595-620).
Hussein, Sabil A. (2019). Knowledge management orientation behaviour and innovation: A lesson from Indonesia creative economy sector (International Journal of Sociotechnology and Knowledge Development , –, 2019, 1, hal 17-28).
Hussein, Ananda Sabil. (2019). Knowledge Management Orientation Behaviour And Innovation: A Lesson From Indonesia Creative Economy Sector. International Journal of Sociotechnology and Knowledge Development.
Hussein, Ananda Sabil. (2019). Sor (Stimulus-Organism-Response) Model Application In Observing The Influence Of Impulsive Buying On Consumer’S Post-Purchase Regret. International Journal of Scientific and Technology Research.
Hussein, Ananda Sabil. (2019). The Effect Of Brand Identity, Brand Image, And Perceived Value On Loyalty With Customer Satisfaction As Mediation Variable For Costumer Fresh Juice Bintaro. Jurnal Aplikasi Manajemen.
Hussein, Ananda Sabil. (2019). Perceived Value Dimension In Repetitive Fish Consumption In Indonesia By Using An Extended Theory Of Planned Behavior. British Food Journal.
Hussein, Ananda Sabil. (2019). The Role Of Value Co-Creation In Improving Customer Loyalty With Customer Satisfaction As Mediating Variable. 2019 International Conference on Organizational Innovation (ICOI 2019).
Hussein, Ananda Sabil. (2019). Entrepreneurial Market Orientation And Marketing Performance: An Evidence From Malang Soybean Cracker Industry. Jurnal Sosial Humaniora (JSH).
Hussein, Ananda Sabil. (2019). Holistic Justice: A Proposed Comprehensive Justice Approach To Prevent Fraud. Revista Turismo Estudos e Práticas-RTEP/UERN.
Hussein, Ananda Sabil. (2019). Manajemen Bisnis Keluarga. Universitas Brawijaya Press.
Hussein, Sabil A. (2018). Experience quality and hotel boutique customer loyalty: Mediating role of hotel image and perceived value ,Journal of Quality Assurance in Hospitality & Tourism, 19(4), hal 442-459.
Hussein, Ananda Sabil. (2018). THE ROLE OF CITY IMAGE AND VISITORS’SATISFACTION ON VISITORS’REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY, Jurnal Aplikasi Manajemen, 16(2), hal 309-320.
Hussein, Ananda Sabil. (2018). Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin, Tourism and hospitality management, 24(1), hal 119-132.
Hussein, Ananda Sabil. (2018). KNOWLEDGE MANAGEMENT ORIENTATION, MARKET ORIENTATION, AND SME’S PERFORMANCE: A LESSON FROM INDONESIA’S CREATIVE ECONOMY SECTOR., Interdisciplinary Journal of Information, Knowledge & Management, 13(3), hal 233-252.
Hussein, Ananda Sabil. (2018). IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE), The International Journal of Accounting and Business Society, 26(1), hal 17-38.
Hussein, Ananda Sabil. (2018). Revisiting the importance of casual dining experience quality: an empirical study, International Journal of Quality and Service Sciences, 10(3), hal 233-252.
Hussein, Ananda Sabil. (2018). SHOPPING EXPERIENCE AND SUBJECTIVE WELL-BEING: AN EMPIRICAL STUDY, Journal of Indonesian Economy and Business, 33(3), hal 273-285.
Hussein, Ananda Sabil. (2018). Scrutinizing Shopper and Retailer Perception on Shopping Destination Image, Advances in Hospitality and Tourism Research (AHTR), 6(2), hal 169-187.
Hussein, Ananda Sabil. (2018). PERANAN RELATIONAL BENEFITS DAN PERCEIVED VALUE DALAM MENINGKATKAN TRUST DAN LOYALITAS PELANGGAN KLINIK KECANTIKAN, Jurnal Bisnis dan Manajemen, 5(1).
Hussein, Ananda Sabil. (2018). Experience quality and hotel boutique customer loyalty: Mediating role of hotel image and perceived value, Journal of Quality Assurance in Hospitality and Tourism, (4), hal 442-459.
Hussein, Ananda Sabil. (2017). Revisiting the dimensions of knowledge management orientation behavior in Indonesia creative industry, International Research Journal of Business Studies, 9, 2017, 2, hal 63-73.
Hussein, Ananda Sabil. (2017). Influence of Life Style and Attitude Toward Trust and Repeat Purchase Intentions on Social Media Users (Study On Instagram Users in Malang), WACANA, Jurnal Sosial dan Humaniora, 20, 2017, 2, hal 273-285.
Hussein, Ananda Sabil. (2017). The effect of intellectual capital on a company’s performance moderated by ITS governance and IT strategy integration employed by bank listed in Indonesian stock exchange, The South East Asian Journal of Management, –, 2017, 2, hal 86-102.
Hussein, Ananda Sabil. (2017). THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO, Jurnal Aplikasi Manajemen, 17, 2017, 1, hal 127-132.
Hussein, Ananda Sabil. (2017). Pengaruh Persepsi dan Sikap Pemain terhadap Niat Menggunakan Mobile Game Menggunakan Technology Acceptance Model, MIX: Jurnal Ilmiah Manajemen, 7, 2017, 3, hal 348-362.
Hussein, Ananda Sabil. (2016). How Event Awareness, Event Quality and Event Image Creates Visitor Revisit Intention?: a lesson from car free day event ,Elsevier , 35 ,2016 ,2016 , hal 396-400.
Hussein, Ananda Sabil. (2016). Analisis Pengaruh Citra Toko, Citra Merek Produk Private Label, dan Nilai Yang Persepsikan Terhadap Loyalitas Pelanggan (Studi pada Pelanggan Giant di Kota Malang) ,Ekonomi Bisnis , 21 ,2016 ,1 , hal 46-57.
Hussein, Ananda Sabil. (2016). Role of Religion Motives and Brand Image Towards Consumer Satisfaction and Consumer Loyalty of Islamic Banking, The International Journal of Accounting and Business Society, 23, 2016, 2, hal 119-132.
Hussein, Ananda Sabil. (2016). Pengaruh dining experience terhadap customer satisfaction, restaurant image, dan behavioral intention pada casual dining restaurant di Kota Malang ,Ekonomi Bisnis , 21 ,2016 ,1 , hal 1-14.
Hussein, Ananda Sabil. (2016). The Influence of Relational Benefits and Bank Brand Image to Customer Loyalty Through Sharia Bank Customer Satisfaction (A Study on PT Bank Syariah Mandiri Kediri Branch) ,IJIR , – ,2016 ,8 , hal 31-38.
Hussein, Ananda Sabil. (2015). Penelitian bisnis dan manajemen menggunakan partial least squares (pls) dengan smartPLS 3.0 (Universitas Brawijaya , – , 2015).
Hussein, Ananda Sabil. (2015). Turnover intention and commitment as part of organizational social capital in the hotel industry (Journal of Human Resources in Hospitality & Tourism, 14, 2015).
Hussein, Ananda Sabil. (2015). Customers’ perceptions of service quality dimensions in the Indonesian Banking Industri: an empirical study, Journal of Indonesian Economy and Business, 30, 2015, -, hal –.
Hussein, Ananda Sabil. (2015). The Formation of Brand Loyalty in Indonesian Restaurant Industry, European Journal of Tourism, Hospitality and Recreation, 6,2015, -, hal –.
Hussein, Ananda Sabil. (2015). The Importance of Image for a Regular Event ,Mediterranean Journal of Social Sciences, 6, 2015, , hal –.
Hussein, Ananda Sabil. (2015). The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day, Asia-Pacific Management and Business Application, 3, 2015, -, hal –.
Hussein, Ananda Sabil. (2015). Turnover Intention and Commitment as Part of Organizational Social Capital in the Hotel Industry ,Journal of Human Resources in Hospitality and Tourism, –, 2015, -, hal –.
Hussein, Ananda Sabil; Manna, Valerie; Cohen, David. (2014). The Impact of Message Framing and Source Credibilty on Breastfeeding Intention: A Social Marketing Approach. GAMA IJB, Vol.16. No.2.
Brien, Anthony; Thomas, Nicholas; Hussein, Ananda Sabil. (2013). The Low Level of Organizational Social Capital in Hotels—A New Zealand Case Study. Journal of Human Resources in Hospitality & Tourism, Vol.12, No.4
Hussein, Ananda Sabil; Widagdo, Untoro; Asriwulan, Yenny. (2010). The Application of E-Tourism in Small and Medium-Scale Tourism in Indonesia: A Strategic management View.Journal of Indonesian Economics and Business, Vol. 25, No.2.
Lihat publikasi selengkapnya di sini.