Prof. Dr. Astrid Puspaningrum, SE., M.M.

Data Diri

:

195907101986012001

:

0010075903

:

Guru Besar

:

S3 Manajemen

:

astrid@ub.ac.id

  • Pengantar Bisnis
  • Kewirausahaan
  • Pengantar Bisnis
  • Etika Bisnis
  • Komunikasi Bisnis
  • Manajemen Produksi/Operasional
  • Sistem Informasi Manajemen
  • Manajemen Operasional
  • Pengantar Manajemen
  • Pemasaran Internasional
  • Perilaku Keorganisasian
  • Seminar Manajemen Pemasaran
  • Manajemen Operasional Stratejik
  • Perilaku Konsumen
  • Kewirausahaan, Kepemimpinan, dan Komunikasi Bisnis
  • Pemasaran
  • Kewirausahaan
  • Marketing Communication
  • Kewirausahaan 1
  • Kewirausahaan 2
  • Global Marketing
  • Bisnis Riset Lanjutan
  • Operation & Flexibility Management
  • Manajemen Pelatihan dan Pengembangan
  • Entrepreneurship and Business Ethics
  • Manajemen Operasional Bisnis
  • Teori Manajemen Lanjutan dan Kewirausahaan
  • Riset Bisnis Lanjutan Bidang Marketing

S1 – Manajemen Pemasaran, Universitas Brawijaya
S2 -Manajemen , Universitas Brawijaya
S3 – Manajemen , Universitas Brawijaya

  • Ikatan Sarjana Ekonomi Indonesia (ISEI)
  • Kewirausahaan
  • Manajemen Operasional
  • Ikatan Sarjana Ekonomi Indonesia (ISEI)
  • Puspaningrum, Astrid. (2022). Pengaruh Keselamatan, Kesahatan Kerja Terhadap Lingkungan Kerja Dan Kinerja Karyawan. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2022). The Role Of Trust As A Mediation Between The Effect Of Perceived Usefulness And Perceived Ease Of Use To Interest To Buy E-Book. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2022). Country Of Origin And Perceived Quality In Mediating The Influence Of Consumer Ethnocentrism On Purchase Intention. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2022). The Effect Of Customer Experience Of Trust And E-Service Quality On Customer Loyalty With Customer Satisfaction As A Research Mediation Variable In Tokopedia E-Commerce: A Study Case On New Students In East Java. International Journal of Research in Business and Social Science.
  • Puspaningrum, Astrid. (2022). Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
  • Puspaningrum, Astrid. (2022). Sustainable Product: Endless Campaign For A Healthy Life. ICCD.
  • Puspaningrum, Astrid. (2022). Pelatihan Kewirausahaan Pada Umkm Sektor Kerajinan Pembuatan Tas “Trios Gallery” Di Desa Dilem Kecamatan Kepanjen, Kabupaten Malang. JA (Jurnal Abdiku): Jurnal Pengabdian Kepada Masyarakat.
  • Puspaningrum, Astrid. (2022). Pengaruh Product Placement Pada Drama Korea Dan Electronic Word Of Mouth (Ewom) Terhadap Purchase Intention. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen.
  • Puspaningrum, Astrid. (2021). The Effect Of Self-Congruity And Celebrity Endorsement On Brand Loyalty With Brand Attitude As A Mediation Variables. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2021). Pendampingan Ketrampilan Diversifikasi Produk Hand Made Berbasis Bahan Baku Batik Bunulrejo Kecamatan Blimbing Kabupaten Malang. JA (Jurnal Abdiku): Jurnal Pengabdian Kepada Masyarakat.
  • Puspaningrum, Astrid. (2021). The Influence Of Green Hotel Attributes And Green Hotel Image On Visitor Loyalty With Perceived Value And Customer Satisfaction As Mediation Variables. The International Journal of Social Sciences World (TIJOSSW).
  • Puspaningrum, Astrid. (2021). Purchasing Decisions Of Coffee In The Pesen Kopi: A Consumer Behavior Approach. The International Journal of Business & Management.
  • Puspaningrum, Astrid. (2021). Pengaruh Iklim Etis Dan Budaya Organisasi Terhadap Perilaku Menyimpang Dengan Komitmen Organisasional Sebagai Variabel Mediasi (Studi Pada Pegawai Sekretariat Daerah Pemerintah Kabupaten Manokwari). Universitas Brawijaya.
  • Puspaningrum, Astrid. (2021). Pascasarjana, Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Malang 2021. Pengaruh Atribut Dan Image Hotel Hijau Terhadap Loyalitas Pengunjung Dengan Mediasi Perceived Value Dan Kepuasan Pelanggan (Studi Pada Hotel Hijau Di Kota Malang). Universitas Brawijaya.
  • Puspaningrum, Astrid. (2021). Implemantation Entrepreneurship Education Online-Learning Program To Create Farmer Entrepreneur Through Urban Farming. ICCD.
    Puspaningrum, Astrid. (2020). Surabaya Tourism Management In Colonial Period (1906-1945). Utopía y Praxis Latinoamericana.
  • Puspaningrum, Astrid. (2020). The Impact Of Managements’ Unethical Behavior On The Organziational Trust. Polish Journal of Management Studies.
  • Puspaningrum, Astrid. (2020). Social Media Marketing And Brand Loyalty: The Role Of Brand Trust. The Journal of Asian Finance, Economics and Business.
  • Puspaningrum, Astrid. (2020). Gestión Turística De Surabaya En El Período Colonial (1906-1945). Utopia y Praxis Latinoamericana.
  • Puspaningrum, Astrid. (2020). The Influence Of Brand Image On Satisfaction To Improve Customer Retention Towards Batik Keris In Malang City. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2020). Ethical Leadership Anomaly On Organizational Commitment In The Indonesian Fda. Jurnal JDM.
  • Puspaningrum, Astrid. (2020). Quality Of Hospital Services And Loyalty: Role Of Customer Value. Atlantis Press.
  • Puspaningrum, Astrid. (2020). The Relationship Between Organizational Justice And Job Involvement On Nurse’S Organizational Citizenship Behavior (Examining The Mediating Role Of Organizational Commitment). Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2020). Market Orientation, Competitive Advantage And Marketing Performance Of Small Medium Enterprises (Smes). Journal of Economics, Business, & Accountancy Ventura.
  • Puspaningrum, Astrid. (2020). Ethical Leadership Insight Factor: Does It Matters Ethical Climate And Organizational Commitments To Step Behavior Towards Maximum Goals. Jurnal Ilmiah Manajemen Bisnis.
  • Puspaningrum, Astrid. (2020). Measuring Brand Equity: The Perspective Of Starbucks’Customers. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid. (2019). The Role Of Business Size, Business Duration, Credit Facilities And Business Legalities On Sme’S Growth. European Journal of Research and Reflection in Management Sciences.
  • Puspaningrum, Astrid. (2019). The Role Of Customer Satisfaction On The Effect Of Service Quality And Corporate Image On Customer Loyalty. MEC-J (Management and Economics Journal).
  • Puspaningrum, Astrid. (2019). Sor (Stimulus-Organism-Response) Model Application In Observing The Influence Of Impulsive Buying On Consumer’S Post-Purchase Regret. International Journal of Scientific and Technology Research.
  • Puspaningrum, Astrid. (2019). Strange Anomaly Of Group Cohesiveness: Removing Obstacles Turnover Intention. Jurnal SWOT.
  • Puspaningrum, Astrid. (2019). Hubungan Green Perceived Value, Green Brand Image, Dan Green Trust Terhadap Green Purchase Intention. Jurnal Ekonomi Dan Bisnis Islam.
  • Puspaningrum, Astrid. (2019). Factors Affecting The Development Of Small And Medium Industry Business In Malang City. Jurnal Aplikasi Manajemen.
  • Puspaningrum, Astrid.(2018). The Role Of Trust As A Mediation Between The Effect Of Perceived Usefulness And Perceived Ease Of Use To Interest To Buy E-Book, Jurnal Ilmiah Mahasiswa FEB16, 2018, 3, hal 494-502.
  • Puspaningrum, Astrid. (2018). The influence of brand experience and service quality to customer loyalty mediated by customer satisfaction in Starbucks coffee Malang, Management and Economics Journal (MEC-J)1(2), hal 161-170.
  • Puspaningrum, Astrid. (2018). DETERMINAN BRAND LOYALTY, Jurnal Aplikasi Manajemen16(2), hal 370-376.
  • Puspaningrum, Astrid. (2018). PERANAN RELATIONAL BENEFITS DAN PERCEIVED VALUE DALAM MENINGKATKAN TRUST DAN LOYALITAS PELANGGAN KLINIK KECANTIKAN, Jurnal Bisnis dan Manajemen, 5, 2018, 1, hal –.
  • Puspaningrum, Astrid. (2017). Impulsive Reaction Mediates Situational Factors On Impulse Buying Decision Of Food Products In Supermarkets In Malang City, Jurnal Ilmiah Mahasiswa FEB.
  • Puspaningrum, Astrid. (2017). IMPULSIVE REACTION MEDIATES SITUATIONAL FACTORS ON IMPULSE BUYING DECISION OF FOOD PRODUCTS IN SUPERMARKETS IN MALANG CITY, Jurnal Aplikasi Manajemen15(3), hal 444-453.
  • Puspaningrum, Astrid. (2017). PENGARUH CITRA INSTITUSI DAN KUALITAS LAYANAN TERHADAP RETENSI MELALUI KEPUASAN MAHASISWA (STUDI PADA UNIVERSITAS MA CHUNG DI KOTA MALANG), Seajbel, 14(3), hal 13-21.
  • Puspaningrum, Astrid. (2016). Pengaruh Kepercayaan Agama, Logo Halal, Pemaparan, dan Alasan Kesehatan terhadap Kesadaran Merek dan Keputusan Pembelian Makanan Halal pada Penduduk Kota Malang, Ekonomi Bisnis, 21, 2016, , hal 36-45.
  • Puspaningrum, Astrid. (2016). Pengaruh Nilai Utilitarian Dan Nilai Hedonk Terhadap Preferensi Pelanggan Vens Coffee (Studi Pada Vens Coffee Malang), Jurnal Ilmiah Mahasiswa FEB.
  • Puspaningrum, Astrid. (2016). Pengaruh Atribut Produk Wisata Terhadap Kepuasan Wisatawan (Studi Pada Batu Night Spectacular Kota Batu) Jurnal Ilmiah Mahasiswa FEB.
  • Puspaningrum, Astrid. (2015). Pengaruh Customer Satisfaction dan Switching Barriers terhadap Customer Loyalty (Studi pada Toko Buku Togamas Malang), Jurnal Ilmiah Mahasiswa FEB.
  • Puspaningrum, Astrid. (2014).Pengaruh Faktor Psikologis Terhadap Keputusan Wisatawan Dalam Memilih Wisata Ziarah (Studi Pada Pengunjung Wisata Ziarah Makam Gus Dur), Jurnal Ilmiah Mahasiswa FEB.
  • Lihat publikasi selengkapnya di sini.
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