Data Diri
- NIP / NIK / NRK
:
198706012019032009
- NIDN
:
0001068701
- Jabatan Fungsional
:
Asisten Ahli
- Homebase
:
S1 Manajemen
:
risca.fa@ub.ac.id
- Pengantar Bisnis
- Sistem Informasi Manajemen
- Bisnis Internasional
- Retailing
- Introduction To Management
- Statistika
- Seminar Manajemen Pemasaran
- Aplikasi Komputer Statistik
- Perilaku Keorganisasian
- Manajemen Perbankan
- E-Marketing ( E-Commerce )
- Komunikasi Bisnis
- Perilaku Konsumen
- Services Marketing
- Studi Kelayakan Bisnis
- Pengantar Ekonomi
- E-Commerce
- Etika Bisnis
- Marketing Communication
- Manajemen Teknologi Dan Inovasi
- Lab Kewirausahaan
- Kewirausahaan
- Pemasaran
- S1-Manajemen,Universitas Brawijaya
- S2-National Chiayi University, Taiwan
- S2-Manajemen,Universitas Brawijaya
- Ikatan Sarjana Ekonomi Indonesia (ISEI)
- Ikatan Sarjana Ekonomi Indonesia (ISEI)
- Ayuni, Risca Fitri. (2021). Community Empowerment By Strengthening The Tourist Village And Education. Erudio Journal of Educational Innovation.
- Ayuni, Risca Fitri. (2021). Bisnis Waralaba. Universitas Brawijaya Press.
- Ayuni, Risca Fitri. (2021). E-Tail Therapy During The Covid-19 Pandemic: The Role Of Customer Mood Reinforcement On E-Tail Loyalty.. Global Business & Management Research.
- Ayuni, Risca Fitri. (2021). How To Help Restaurants Survive During Covid-19?. Studies of Applied Economics.
- Ayuni, Risca Fitri. (2020). Strategy To Enhance Indonesia’S Leading Industrial Centers Competitiveness. Jurnal Aplikasi Manajemen.
- Ayuni, Risca Fitri. (2020). Bringing Virtual Communities Into A Marketing Strategy To Create Purchase Intentions In The Social Media Era. Journal of Indonesian Economy and Business.
- Ayuni, Risca Fitri. (2020). A Qualitative Analysis Of The Digital Marketing Influence On The Consumer Decision-Making Process Of Different Generational Cohorts (A Descriptive Study On Boomers, Millennials …. Universitas Brawijaya.
- Ayuni, Risca Fitri. (2019). Knowledge Management Orientation Behaviour And Innovation: A Lesson From Indonesia Creative Economy Sector. IGI Global.
- Ayuni, Risca Fitri. (2019). Teens And The Hang Out Lifestyle: What Drives Teens Satisfaction And Attitudinal Loyalty. Journal of Indonesian Economy and Business.
- Ayuni, Risca Fitri. (2019). The Online Shopping Habits And E-Loyalty Of Gen Z As Natives In The Digital Era. Journal of Indonesian Economy and Business.
- Ayuni, Risca Fitri. (2019). Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector. International Journal of Sociotechnology and Knowledge Development (IJSKD), 11, 2019, 1, hal 17-28.
- Ayuni, Risca Fitri. (2019). Designing Self Helps Groups’S Communication Strategy To Explore Women Expectation In Small Enterprises. MEC-J (Management and Economics Journal).
- Ayuni, Risca Fitri. (2019). TEENS AND THE HANG OUT LIFESTYLE WHAT DRIVES TEENS SATISFACTION AND ATTITUDINAL LOYALTY?, Journal of Indonesian Economy and Business: JIEB.
- Ayuni, Risca Fitri. (2019). Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector. International Journal of Sociotechnology and Knowledge Development (IJSKD).
- Ayuni, Risca Fitri. (2018). IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE). The International Journal of Accounting and Business Society
- Ayuni, Risca Fitri. (2018). The Role of Family Business and Education in Forming Actual Entrepreneurs, KnE Social Sciences.
- Ayuni, Risca Fitri. (2018). INDUSTRY 4.0 AND GEN Z: A REVOLUTION AND A CHALLENGE COMPANY CANNOT IGNORE TO BUILD E-LOYALTY,Proceeding The 6th Gadjah Mada International Conference on Economics and Business.
- Ayuni, Risca Fitri. (2018). KNOWLEDGE MANAGEMENT ORIENTATION, MARKET ORIENTATION, AND SME’S PERFORMANCE: A LESSON FROM INDONESIA’S CREATIVE ECONOMY SECTOR., Interdisciplinary Journal of Information, Knowledge & Management, 13(3), hal 233-252.
- Ayuni, Risca Fitri. (2017). E-tail Quality and Online Social Communication for The i-Generation: Impacts on Online Purchase Intention ,Australian Academy of Business and Economics Review, 3, 2017, 3, hal 119-130.
- Ayuni, Risca Fitri. (2017). REDEFINING EXPERIENCE QUALITY OF TRADITIONAL MARKET IN INDONESIA: DIMENSIONALITY ,The International Seminar Of Empowering Management Practices And Sustainable Business For Micro, Small, And Medium Entreprises”, 1, 2017, -, hal –.
- Ayuni, Risca Fitri. (2017). Teens and Hangout Lifestyle: What Drives Teens Satisfaction and Loyalty?, The 5th Gadjah Mada International Conference on Economics and Business, 1, 2017, -, hal –.
- Ayuni, Risca Fitri. (2017). FORECASTING OF SATISFACTION AND REVISIT INTENTION OF INDONESIA SHOPPERS IN SHOPPING MALLS, Jurnal MIX, 7, 2017, 2, hal 162-167.
- Ayuni, Risca Fitri. (2016). Role of Religion Motives and Brand Image Towards Consumer Satisfaction and Consumer Loyalty of Islamic Banking ,The International Journal of Accounting and Business Society, 23, 2016, 2, hal 119-132.
- Ayuni, Risca Fitri. (2016). Pengaruh Kompensasi dan Komitmen Organisasi terhadap Turnover Intention (Studi Pada Karyawan PT. Surya Mitra Farm Mojokerto). Jurnal Ilmiah Mahasiswa FEB
- Ayuni, Risca Fitri. (2016). Pengaruh Kepercayaan, Persepsi Risiko, Persepsi Kemudahan, dan Persepsi Manfaat terhadap Sikap Pembelian Produk Fashion melalui Online Shop (Studi pada Pengguna Facebook di Indonesia). Jurnal Ilmiah Mahasiswa FEB
- Ayuni, Risca Fitri. (2016). Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto. Jurnal Ilmiah Mahasiswa FEB
- Ayuni, Risca Fitri. (2016). PENGARUH KECERDASAN INTELEKTUAL (IQ), KECERDASAN EMOSI (EQ) DAN KECERDASAN SPIRITUAL (SQ) TERHADAP EFEKTIVITAS KEPEMIMPINAN (Studi Kasus Pada PT. Telkomsel Area Jawa Bali). Jurnal Ilmiah Mahasiswa FEB
- Ayuni, Risca Fitri. (2016). THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, AND CORPORATE REPUTATION ON THE CUSTOMER SATISFACTION. Jurnal Ilmiah Mahasiswa FEB
- Ayuni, Risca Fitri. (2014). ARE YOU A LOYAL ENTREPRENEUR? A PERSPECTIVE OF SOCIAL MARKETING PARADIGMA, WORKSHOP DAN SEMINAR NASIONAL KEWIRAUSAHAAN 2014
- Ayuni, Risca Fitri. (2014). ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN (Pada Wisatawan Museum Angkut, Kota Batu). JURNAL ILMIAH FEB
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